August 5, 2015

It's clear more people are looking for healthy drink alternatives than ever. One national brand who is celebrating

this interest is Rehydrate, who offers an acclaimed sugar free, calorie free and caffeine free, line of drinks that is

exploding in popularity. Rehydrate has created a new sub segment of the isotonic sector and has recently

announced they are now carried by Walmart, a true milestone for a brand that has only existed for just over a


With more people becoming health and fitness conscious, it's becoming clearer that interest in “old school”

sports drinks – often packed with sugar and a low level of electrolytes and vitamins – is dropping significantly.

The need for a healthy hydration product exists. Stepping up to answer the call has been the young trademarked

brand Don’t Fade Rehydrate (Rehydrate). Rehydrate offers a sugar free, caffeine free, calorie free and fat free

hydration drink that has 3X the electrolytes and 2X the vitamins that tastes wonderful. With only a year under

its belt, the company is proud to announce they have experienced meteoric growth, even becoming just the third

“sports type” drink to be stocked by the retailer Walmart. Shoppers have responded with enthusiasm.

“After years of research and development and experience as a division 1 college football coach, competing at the

highest level, I am proud to have developed an effective Rehydration drink, a new segment in the RTD market,”

commented Zack Gottfried, Founder and CEO of the company. “Don't Fade REHYDRATE has three times more

electrolytes and double the vitamins as 'sports', drinks while containing Zero Sugar, Calories, Caffeine, Fats and

only 1 carb. It's a game changer.”

According to the company, they became approved as a Walmart supplier in record time due to insistence from

market managers. Rehydrate, is now in negotiations to bring the drink into a grocery chain with over 2500

locations in over two dozen states. With the high popularity of the drink in the stores where it is now featured,

these negotiations are expected to end well and Rehydrate being widely available nationwide in a very short


In addition to quick success in the retail world, Rehydrate has also been recognized by the American Cancer

Society for its health conscious formula. “We are excited and honored to partner with the American Cancer

Society, cancer is a disease that has touched us all. We believe our company’s product and values closely align

with the mission of the American Cancer Society and Relay For Life. This is our way of giving back.”

The prestigious group has given Rehydrate permission to feature their seal on the company website, to drive

home the healthy nature of the drink as opposed to sugary drinks that have been kicked out of public school

systems for being sugar packed and not appropriate for children.

Rehydrate anticipates they will also be able to fill the need for school athletic programs who desire a sugar free

drink that can rehydrate kids playing sports without having to teach them unhealthy habits.

The drink line has been endorsed by a long list of impressive names, including people like Pat White, former

NFL Quarterback, and Mike Brown.

Mike Brown, a former NBA player and NBA Championship Coach, recently said, “From professional to

recreation leagues, athletes compete and want to perform at peak levels. Rehydrate not only helps maintain a

maximum effort, its excellent level of replenishing electrolytes and vitamins allows you to recover quicker and

train longer without unnecessary sugar, calories or caffeine. It's a great tasting product and one that athletes

worldwide will gravitate to.”

For more information be sure to visit http://www.drinkrehydrate.com.

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